Job Description

We are looking for a marketing expert who could shape the brand’s presence in the digital world.

Location

Bangalore

Experience

3-5 years

Your Responsibilities

  • Actively engage Elmeasure’s audience in, market-specific, a local dialect with help of the digital agency, broader digital marketing and brand marketing teams.
  • Directly manage the local relationship with the digital agency in India including, but not limited to, strategy development and implementation, tactic development and implementation, social media campaign creation, video content creation, and other related duties…
  • Be the digital “eyes and ears” of the brand and continue to build an overall reputation that is aligned with company branding guidelines and policies.
  • Assist with the creation, conception, and presentation of social media integration efforts for offline/online marketing campaigns in the region.
  • Facilitate interaction with the audience, while shaping brand presence, to maintain a consistent Elmeasure’s brand voice for community engagement and discussion.
  • Participation and moderation of online conversations pertaining to the brand, answering comments, concerns, and questions.
  • Forge strong and trusted relationships with key local brand evangelists and encourage interaction across our channels.
  • Utilize familiarity with social media monitoring tools to proactively analyze and report community feedback and social media data.
  • Create monthly and quarterly reports pertaining to user experience, page views, activity, traffic, etc. to measure success and share positive stories with the marketing teams.
  • Lead social media involvement in relevant emerging trends, applications, and tools.
  • Planning and execution of marketing projects and campaigns. Ideation and creation of collaterals, distributing them in various media and social platforms and measuring their impact and effectiveness.
  • Performing activities relating to Search Engine Optimization on a continuous basis.
  • Promoting employer’s products and/or services in the digital space.
  • Using and researching the internet and new media to reach new customers, generate leads and retain existing customers.
  • Analyzing market research and planning promotions, competitions and other various creative marketing techniques based on the research results.

Our Requirements

  • Fluency in English, both spoken and written.
  • Ability to think strategically and effectively as well as be able to clearly present new ideas.
  • Be a creative thinker.
  • Experience with website management software.
  • Proficiency in Microsoft Office programs: Word, Excel, PowerPoint, and Outlook.
  • Intermediate graphic design experience: Illustrator, Photoshop, After Effects a plus.
  • Comprehensive understanding of how social media impacts brands and how it relates to delivering business objectives.
  • Previous management of brand promotions and partnerships preferred.
  • Bachelor’s degree in communications, marketing, advertising, public relations, media studies, business, and/or related fields.

About us

Elmeasure is one of the largest manufacturers and IoT energy management solution providers based in India, with a vision of building an energy-efficient greener place by helping people optimize and manage energy efficiently, reduce their wastages, and drive sustainability.

To learn more on what we do, please visit www.elmeasure.com.

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